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Sunday, May 14, 2017

Newsletter Styles

State organizations and most chapters produce one or more newsletters each year. Although content varies widely, there are only a couple of publication styles used: magazine, hyperlinked, hybrid, and simple. The style frequently depends on the editor’s choice and expertise.
Magazine Style: Most state and many chapter newsletters use the magazine style. The layouts vary but include columns, article boxes, and illustrations. Such newsletters are usually multi-paged. The articles are complete, with no hyperlink to “continue to read” because these are frequently printed. Even in those states and chapters that distribute most of their newsletters via email attachment or link, some members still get a hard, printed copy.  
Template for magazine style
Magazine style 
  


















Hyperlinked Style: This style may follow the magazine style to some degree, but most articles are only begun, with the reader expected to click a hyperlink to finish the article. These newsletters are usually sent via a provider such as iContact.

Hybrid Style: The magazine style is followed but contains hyperlinks throughout the newsletter. This is used when all members have access to the Internet and can click the links.
Simple Style: This style frequently looks like a simple letter addressed to the members, usually from the president and addresses several topics. This style is seen more often at the chapter level.

Which style are you using? Why?


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