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Thursday, January 30, 2020

Appeal to Your Reader Marketing DKG

 Use words that appeal to DKG members and potential members when writing articles, developing flyers, posting on social media, and speaking about DKG. Keywords that excite readers about upcoming events are more likely to get that “Yes,” RSVP. For example, instead of advertising “February Meeting,” advertise “Network with Colleagues.” Instead of “Annual Retreat,” promote “Women Leaders on the Move.”

Use the values you love about membership in DKG to attract like-minded educators, get your members out to meetings and events, and spark the attention of potential members. These examples show how the words “December Meeting” can be changed into “Share, Help, Shop.” Would a member rather attend a meeting or share, help and shop? 

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