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Monday, March 25, 2019

Marketing Chapter and State Excellence Quickly and Easily

Do your members know about exciting programs presented throughout the state? Do you recognize achievements of members even on the chapter level?

 One way to increase the awareness of the excellence of your DKG programs and members is by sending news via mass email programs. These messages should be brief, colorful, and positive. Send them more often than your newsletter and use them as a way to honor members, recognize and share excellent programs, and remind readers of opportunities and deadlines. When you meet a prospective member, give her your card, chat with her and ask her to join your email list.

Communicate regularly. Don’t let your successes be secrets. Here’s an example:

To learn more about email distribution programs, revisit this C&M blog

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