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Tuesday, March 3, 2020

Share, Share, Share through Publicity and Marketing

In the last blog post, we talked about the goods and services that DKG promotes and provides that we can MARKET. Now let’s talk Publicity! How are we currently publicizing what we do? Many chapters and states are already using LinkedIn, Facebook, Instagram, and other social media, which are proven, effective ways to connect to our current customers (members). Consistency in posting and sharing information is key to an effective site. “Use it or lose it,” so they say. These are vehicles that are at our fingertips so that we can share, share, share! You want to be the reliable, go-to source for your members. Pictures are worth a thousand words (be sure to have member’s permission). Develop and maintain a chapter or state website to inform members about activities and upcoming events. Consider partnering with other local and state organizations to provide learning opportunities for educators and publicize what we are doing!

Each one of us has an impact on education so let’s get LOUD! Let’s bring new ideas to the table to market and publicize ourselves across the globe. Together, we CAN make a huge impact on teachers, students and their families!

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