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Monday, November 7, 2016

Get Attention - Use Publicity

Is DKG known in your community? Are members recognized for their contributions to education? Publicizing your chapter and members is one way to gain name recognition for the Society and a positive image for its members.
Simple Definition of Publicity
  • something that attracts the attention of the public
  • attention that is given to someone or something by newspapers, magazines, television news programs, etc.
  • the activity or business of getting people to give attention to someone or something  

There are residual benefits to gaining publicity – the impact of unbiased media coverage may lead to improved member recruitment and retention. Who does not want that?
The right ingredients for successful publicity include:
  • effective planning
  • a truly newsworthy story or message
  • provided in the right format
  • pitched to the right media contact

Over the next few weeks this blog will cover planning, writing your story in the right format, online publicity ideas, and leveraging social media.

“The more informative your advertising, the more persuasive it will be.”- David Ogilvy

“ Without publicity a terrible thing happens – nothing.” –  Legendary Publicist & Entrepreneur, P.T. Barnum

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