Delta Kappa Gamma International is currently looking at the
Society’s branding. Do members and potential members recognize our organization
as “Leading Women Educators - Impacting Education Worldwide”?
A brand is a simple mental model that represents,
collectively, what people feel, think, and say about a product, service, or
organization, and where meaning is established over time through consistent
positive experiences and engagements.
A brand says “This is what I am. This is why I exist. If you
agree, if you like me, support me, join our organization, and recommend me to
your friends.” It’s what sticks in your mind associated with a product,
service, or organization.
Branding is as vital to the success of an organization as
having financial coherence or having a vision for the future. A brand is
represented by the intangible elements of promise, perceptions, expectations,
and persona. The tangible elements include a logo and messaging.
Bottom-line, a brand is clear, reliable, and believable to
your members and potential members. Branding is convincing that voice in
someone's head to be on your side and to join you.
Do you think members and potential members instantly
recognize our brand? Why or why not?
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