Have you ever searched for Delta Kappa Gamma on Facebook and been confused by the number of results that come up? When you do a search, you will see many suggestions including profiles, pages, and groups.
Profiles are usually where one goes to find friends.
Pages are designed for businesses, organizations, nonprofits, etc. Delta Kappa Gamma has an official Facebook nonprofit page. This page has the red rose logo as a profile picture. The staff at headquarters are responsible for posting approved content to the page. Individuals can connect and engage by commenting on the posts but cannot initiate a post. Other pages you discover should be State Organizations and Chapters and should be clearly labeled as such. Chapters and states should be using pages to market DKG.
Groups are a place to connect, learn and share with people who have similar interests. You can create or join a group for anything — teaching, doodle lovers, VIP groups, church groups, etc. — with people across the world or just your neighborhood. Groups can be public or private. Many states, chapters, and individuals have set up DKG groups. What is good about groups? It gives our members a voice. It’s a place for individuals to share ideas or information or ask questions. Groups are a place members should use to communicate.
Considerations for states, chapters, and individuals to consider:
· Does your page or group name include the organization, state, and chapter name? This makes it easier for members to find the page they are interested in and cuts down on confusion. For example, a group called DKG Omega Psi does not show people searching what state the page or group is located in.
· Remember pages are public and can be viewed by anyone in the world. Pages should be used as a means of sharing positive things that are happening in your organization and promoting DKG. Pages are a marketing tool. Only a few members should be editors of your page. Encourage others to like, love, comment, and share posts so your page is more visible to current members and prospects.
· Groups can be public or private. It is highly recommended that your group is private. Groups are not a platform where we are publicizing or recruiting. They should be a place where members only share with each other. We do not want anyone joining our groups and spamming members. Nor do we want nonmembers joining and learning confidential information about our members. Individuals who are not members do not need to know when meetings are canceled, a member has passed away, or that a member is sick and we need to start a meal train. Remember, use groups for communicating with members.
Facebook is a useful tool for communicating and marketing with our members and the community. Let’s make sure we use it the way it is intended.
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