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Monday, May 15, 2017
Sunday, May 14, 2017
Newsletter Styles
State organizations and most
chapters produce one or more newsletters each year. Although content varies
widely, there are only a couple of publication styles used: magazine,
hyperlinked, hybrid, and simple. The style frequently depends on the editor’s
choice and expertise.
Magazine Style: Most state and many chapter
newsletters use the magazine style. The layouts vary but include columns,
article boxes, and illustrations. Such newsletters are usually multi-paged. The
articles are complete, with no hyperlink to “continue to read” because these
are frequently printed. Even in those states and chapters that distribute most
of their newsletters via email attachment or link, some members still get a
hard, printed copy.
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Template for magazine style |
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Magazine style |
Hybrid Style: The magazine style is followed
but contains hyperlinks throughout the newsletter. This is used when all
members have access to the Internet and can click the links.
Simple Style: This style frequently looks
like a simple letter addressed to the members, usually from the president and
addresses several topics. This style is seen more often at the chapter level.
Which style are you using? Why?
Sunday, May 7, 2017
Attachments vs Hyperlinks: How do you send your state/chapter newsletters?
More and more states and chapters are getting their newsletters to their members by using hyperlinks rather than attachments. In either case, using a PDF file is preferred because a PDF uses less memory and can be opened by anyone.
The Problems with Attachments
- Attachments can raise flags by both spam filters and recipients because attachments are viewed with suspicion.
- Attachments have file size limits. While it is still best to keep file sizes small, many quality images in a newsletter can make the file quite large. An old rule of thumb is to limit files to 10 MB, but that is becoming less practical.
- Attachments can use up a lot of storage in the email account. Some email accounts will bounce a message if the storage is full, preventing the message from getting through to the intended recipient.
Advantages of Using Hyperlinks
- Providing a link eliminates the issues of spam filters and file sizes.
- You can link to a cloud service such as Dropbox or a page on your website.
- Sending members to your website may encourage them to look at other pages on the site.
- Sharing via Dropbox allows you to track who has accessed the file.
- Should you catch an error and edit a file, the link will always be to the latest version.
Tuesday, May 2, 2017
In the Beginning.....
My primary purpose for founding The Delta Kappa Gamma Society was to empower women educators. Because of the climate in the United States and some European countries toward women who had JUST been given voting rights, I knew it was risky to form an all-female organization. I also knew that women teachers were sometimes marginalized and not given deserved opportunities. They were often passed over for career advancements that were awarded to men who were frequently less qualified. Women teachers were watched and criticized if they were deemed to be morally, spiritually, and intellectually imperfect--because they were unmarried and did not have a “man” to direct and protect them. Many--men and women--did not trust a group of women to make decisions for themselves and their intent. I saw that there had to be changes for the sake of women teachers, changes that would be slow and very painful, if they occurred at all. Because a woman was not allowed to teach if she married, teachers were often lonely. Some did not marry because they were the sole support for aging parents, for example. I realized that women needed the safety of a group of other women to support and encourage them. And I knew that encouragement and sense of worth were essential to lifting the spirits of teachers and to improving the delivery education.
That is the reason we Founders formed secretly and gave the organization the accoutrements of a social sorority--a Greek name, membership by invitation, secret meetings, symbols, a song, an identifying membership pin--most of which survive to the present. The cultural norm in 1929 was for women to convene for social purposes. Presently, the parts of the Delta Kappa Gamma Society that grew from social sorority practices are unifying because they represent the long advancement of professional women educators, but they are not the reason for being a member of the longest and largest professional organization of women educators.
Now, it’s safe to be part of an all-female organization, to meet openly, to speak out about women’s concerns and to make decisions for ourselves without fear of being dismissed from one’s job, being ostracized, or punished. Women educators hold leadership roles in their professions and communities. I like to think that Delta Kappa Gamma helped them to reach this status more quickly and solidly than was possible without the support of the organization.
I am proud of the fact that Delta Kappa Gamma Society International is international, survives and thrives, and continues to improve educators’ lives, schools, and communities. Just remember that one voice can make a difference and that many voices make a better difference.
That is the reason we Founders formed secretly and gave the organization the accoutrements of a social sorority--a Greek name, membership by invitation, secret meetings, symbols, a song, an identifying membership pin--most of which survive to the present. The cultural norm in 1929 was for women to convene for social purposes. Presently, the parts of the Delta Kappa Gamma Society that grew from social sorority practices are unifying because they represent the long advancement of professional women educators, but they are not the reason for being a member of the longest and largest professional organization of women educators.
Now, it’s safe to be part of an all-female organization, to meet openly, to speak out about women’s concerns and to make decisions for ourselves without fear of being dismissed from one’s job, being ostracized, or punished. Women educators hold leadership roles in their professions and communities. I like to think that Delta Kappa Gamma helped them to reach this status more quickly and solidly than was possible without the support of the organization.
I am proud of the fact that Delta Kappa Gamma Society International is international, survives and thrives, and continues to improve educators’ lives, schools, and communities. Just remember that one voice can make a difference and that many voices make a better difference.
Monday, May 1, 2017
Are You Using Images Legally?
Time and time again, members want to find and use images but are still unsure how this whole process works. Typically, the first thing they do is search Google. More often than not, the images they find and want to use are copyrighted. What can be done?
Google
You can limit your Google search to images that allow you to use and/or modify. First search for your image (e.g. owl). Click on the “Tools” icon at the top. Next click “Usage Rights.” Choose either “Labeled for reuse with modification” or “Labeled for reuse.” See the screenshot below. The resulting choices are available to be used legally. You can also use this for a search for “owl clipart,” as illustrated in the second screenshot.
Screenshot 1:
Screenshot 2:
Creative Commons
Wikipedia defines a Creative Commons (CC) license as one of several public copyright licenses that enable the free distribution of an otherwise copyrighted work. A CC license is used when an author wants to give others the right to share, use, and build upon a work that he or she has created. CC provides an author/creator with flexibility. For example, the author/creator might choose to allow only non-commercial uses of his or her own work. CC also protects the people who use or redistribute an author's/creator’s work from concerns of copyright infringement--as long as they abide by the conditions specified in the license granted by the author/creator for distribution of the work.
A number of excellent sites use Creative Commons (CC) attribution to identify which CC license is being applied. Use this link to find many images as well as videos and music. Pixabay is a favorite for many users.
Society Icons
The ONLY images/graphics on the DKG website that you are permitted to use are the Logos. Note that all logos have an embedded trademark. Other images found on the DKG website are not available for members’ use.
Logos may not be modified or altered or used in a misleading way, including suggesting sponsorship or endorsement by DKG, or in a way that confuses DKG with another organization.
Something New: The graphic designer at DKG Headquarters has recently developed “signature logos” for each state organization. A PDF is available that explains the DKG Brand Guidelines.
Bottom Line
If in doubt, leave it out.
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