Are you wondering how Facebook can be useful for your DKG chapter or state organization? This particular form of social media can be a space for linking your members and sharing important information. But remember that, unlike personal Facebook pages, a chapter or state organization page needs to be more “official” in terms of posting appropriate and correct information.
Basic things you should do:
- Your posts should be valuable, useful and entertaining to members.
- Posts should be about your group.
- Tell powerful stories about awards, activities, achievements, and projects to retain interest.
- Be obsessive about replying to comments. (Be sure to set up notifications.)
- Remember content is king.
- Post smile-worthy content.
- Be inspiring.
- Be a source of information.
- Post images!
- Mix up the content types (photos, dialogue, and later video)
- Post at different times of the day.
- Post “Calls to Action”.
- Use Facebook events.
- Use compelling headlines.
- Invite members to comment.
More Advanced things to try:
- Try using Facebook Live . When you are comfortable, post these more often.
- Use Insights Posts report to guide you. This will increase engagement.
- Recycle popular posts.
- Publish linked posts with multiple images to create a carousel.
- Create videos, graphics, and posts that stand out and make people want to share.
- Videos, videos, videos…this will increase visibility and engagement.
- Experiment with Facebook ads. They are reasonably priced!
Beyond Facebook
- Embed Facebook posts on your website or blog.
- Re-post on Pinterest with a link back to your Facebook page.
- Post the URL to a specific Facebook post on Twitter or in your newsletter.
- Integrate your Facebook icon/link into your website, newsletters, emails, and printed material.
Ready to try a Facebook page? Do you already have a Facebook page? If so, how do you use it?
No comments:
Post a Comment